Video Marketing :- Awesome Guide with proper strategy

Video Marketing :- Awesome Guide with proper strategy

Video Marketing :- Awesome Guide with proper strategy
Video Marketing

Is your audience engaged with your content or not?  You have an audience but not convert into your sales. Is it happening with you? Then don’t worry. Video Marketing is the solution to it. 

Now you ask

Is video Marketing Effective?

Video marketing effective or not before going into this chat to first learn if videos are good or not? 

This video is useful as I know because videos are much more likely to be engaged. Because while people view the video then their retention rate is near about 100% so you can include your sales pitch and get much more likely to be converted.

And you can also understand how videos are effective from this wyzowl research.

According to this research

  • 83% of video marketers say video helps them with lead generation.
  • 89% of video marketers say video gives them a good ROI.
  • 87% of video marketers say video has increased traffic to their website.
  • 95% of video marketers plan to increase or maintain video spend in 2020.
  • 80% of video marketers say video has directly helped increase sales.

Also you can understand the power of videos by analyzing yourself. While you open youtube then you can watch at least 2-3 videos in one time. Right!! If you can do this then why not others are doing the same.

From here you can understand how video marketing is effective.

Now the video Marketing industry also tries to become more big. At the beginning videos are only seen on YouTube.but now social media channels like facebook, instagram also permit to upload videos on their platform. In fact on social media if you upload videos get more engagement and impressions instead of photos and text.

If you are still not doing video marketing then you will be missing something great. 

In this comprehensive guide I will share some awesome video marketing beginner guides for everyone. If you want to learn then read the post till the end. 

What is Video Marketing?

Video marketing is the use of videos to promote product or service promotions, increase engagement on social media and other digital channels.

Video marketing also defines as marketing of videos to achieve the goals regarding your business. Some common platforms that are used for video marketing are youtube, facebook, instagram, vimeo, Snapchat.

Why is video marketing important?

Video marketing industry is changing rapidly with internet growth. It becomes an important factor of online marketing.

It’s not wrong if I said upcoming years are totally the world of videos.

Videos are always trending. It happens because before the internet we were watching TVs which are also videos. And in this internet world such videos we are watching on platforms like youtube, facebook, instagram.

Video marketing is so important. Because the ultimate goal.of marketing is increasing sales conversion. And for sales to get the attention of customers is important. And videos are the best way for it.

For this you can see from alexa ranking that the world largest video streaming platform youtube has 2nd  highest no of internet traffic.

Video marketing guide Alexa Ranking
Alexa Ranking

And not just visiting youtube spend a significant amount of time they spend on YouTube as well.

On facebook which has the biggest social media over the web. Now 60% of people watch videos on facebook as well.

If customers want to buy something online then they see the review of that product. But if they have two option written articles and video review then 72% customers refer to see the video review. (Hubspot)

According to the Forbes research over a 90% of people make their decision by watching videos over the internet.

Types of marketing Videos

There are various types of marketing  videos there. So before creating a video you have to know which type of video you need. Here I create a list of various types of videos.

1. Educational How to Videos

In education, how to videos you guide people about a particular topic. These types of videos need to build the foundation of education. These videos need to better understand your business.

These videos can also be useful for sales and marketing teams of your business.

2. Brand Video

Brand videos are those videos which create brand awareness about your brand.so that these videos are generally can be seen by a large audience. Here you introduce your brand and share your brand goals as well.

3. Animated videos

Animated videos are created to give a better understanding of a particular topic. It visualizes the experience for viewers as well.

4. Expert Interview Videos

To interview expert people and various thought processes help to create brand trust which is helpful for you to deliver a sales pitch in future prospective. First find out the influencers in your niche and interview with them. Share your point of view as well.

5. Event Videos

These videos are generally created to give brief knowledge about special events you organize. Here you can share peoples opinions in previous gatherings.

6. Case study Videos

One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on-camera describing their challenges and how your company helped solve them.

7. Demo Videos

Demo videos are showcase videos here you share how your product works. It takes the viewer on a tour. Also you can unbox the product with the physical testing.

8. Live Videos

Live videos are a special magic toolkit in video making according research found that 8.1× longer viewers stay at live videos. 

The Goal of live videos is interacting with the audience on the camera. Also you can make an announcement live.

9. Personalize Messaging

These videos are viral easily as I feel because such videos emotionally connect with the viewer. In business you can drive the purchase funnel through personalizing messaging videos.

How to get started with Video Marketing Strategy?

Here we learned the types of video marketing now it’s time to find a proper strategy to implement video marketing in business.

The one rule of video Marketing you must remember

“As sooner you master in video marketing  sooner you will dominating your market with amazing videos”

#1. Plan your video Marketing strategy.

Before dive into video marketing make sure to plan it. If you plan something it’s easy for you and your team to execute as well.

To plan it ask four question to yourself

  • Is my goal decided?

First ask yourself. What’s the purpose of creating videos and marketing first? Ask this here if you want subscribers, customers or want to make it popular.

  • Is this goal achievable

After trying, I found that it is achievable. Find other people. If anyone has achieved this goal in the past. If not then what different things I can do to achieve that goal.

  • Is this goal trackable

Now find how you can track video marketing. Is there any way you can track it? Or do you need any software for this? First find out.

  • How can video marketing help your business?

And the last and crucial part is how it helps my business? How should I achieve my business prospective? Also one thing keep in mind that make your video marketing goal and business goal separate.

#2. Start to follow your goal

Now you set your goal it’s time to get started first decide which types of videos are necessary for my targeted audience for this read above mention types of video.

Decide which type of videos you can create. So that it makes it easy for you to start with video Marketing.

Then start to create videos. Video creation is a skill which not everyone knows but here I share some key points that you should implement to make your videos make more engagement or not bored viewers.

  • Confidence

While creating videos at that time video creators should be confident. Because their confidence makes that video successful or not. While you watch movies you decide whether it’s a flop or hits on the norms of action of the actor. So that you need to act as real actors to make video more engaging.

This happens due to confidence. If you want to make it more easy then before creating videos make the proper research if you have suitable data it automatically increases your confidence. 

Someone who is shy to play in front of the camera for those you try to create confidence by speaking in front of a mirror.

  • Call to Action

Call to action is the way to recall the viewer to your end of goal. I mean to say that add a call to action button for delivering your sales pitch. 

While creating a video at some point suggest something which delivers you sales.  Also encourage them to like, share, comment on videos.

  • Add some Humour

In between the video try to add some humorous things which makes laugh. Due to this the viewer may not be bored. And watch videos completely.

#3. Do Video SEO

If you just create videos then this is not much good. Because without waiver this all things are a waste of time so that seo matters seo gives free exposure to your videos.

But How to do Video SEO?

Search engine and social media algorithms are still more written content based so that In videos your video title and Description is the best place to optimize it more seo.

Try to add your main keyword in the article title and while describing it add some synonyms of that main keyword. Also wire what topics you cover in those videos.
Learn more about Beginner to Advanced SEO

#4. Collaboration with Influencers

Influencers have their own audience base so if you’re featured on their platform and their audience I’ll become your also.

But how?

Just approach influencers that you want to collaborate with them. So that if they approve it would be great. They create content with them with suitable expertise of the influencers. Tell them to upload it on their platform.

#5. Promote your Videos

Creating videos is one part and promote it another you need to market your videos so that it reach to the your targeted audience

Marketing  should be done both ways from organic as well as free.

For free marketing you can do. Video marketing on social media.

Social media has its own organic reach and that is helpful for you to get it into your work.

Share your videos on social media like facebook, instagram.

Also you can do paid advertising on facebook and youtube. 

On facebook you can target people according to their gender, age, interest and much more.

Also not just facebook is the only option for video marketing you can advertising videos on YouTube ads as well.

Youtube is a dedicated platform for videos so that your videos can seem very great with targeted audiences.

In such a way you can promote your video and market your business.

Video Marketing Benefits

Video marketing is a really cool way to promote your business. If you want to potential growth then your main intention is to get trust of your customer that’s exactly video marketing done.

Here I’m sharing some of the benefits of video Marketing as well.

Video has high conversion rate

If you talk about business point of view then videos are a very effective way in online marketing.

For example In offline marketing while you sell your product the salesperson shows their sales skill to sell that product and the person also buys that because someone tells them about that product.

 But In online marketing you can promote your product with two ways either written content and make a video If you create video so people can engage and be motivated to buy the product more which is not much in written content.

So and so that the conversion rate of videos are great. In various researches which mention above you can see that videos are effective to convert visitors into customers.

Add up emotional touch

Through videos you can add up some emotional touch. As humans psychology we easily become emotional. And according research found that many people make decisions emotionally. 

If you have business then you can take benefit of it. Here first find the trigger point of your visitors. Connect your customer to your product emotionally. So that they become loyal as well as refer your product with others as well.

Videos are easily accessible 

People can easily access videos through smartphone innovation. There are various platforms for video marketing like Youtube, social media, Televisions.

So that they can get easy reach to your targeted audience. Because consumers can watch videos anytime and anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.

videos are beneficial for SEO

Videos are easily ranked on search engine ranking. Also it increases CTR rate, open rate and conversions. Because the biggest platform for video which is youtube is the second largest search engine. And it is also owned by google so properly tags and quality videos are easily ranked which you want in SEO.

Conclusion

Video Marketing is so effective In today’s internet period. If you still missed it out then you’re missing your customers for your business.

Video marketing is not only effective for more business but also you’ll become popular, also become an influencer and share your creativity in your videos. My youtube es became popular by using youtube and now they are earning as much as possible. 

I hope you enjoyed this video marketing video.

Now it’s your turn to tell me which part of the post like most tell me in the comment section.

Is video Marketing Effective?

Video marketing effective or not before going into this chat to first learn if videos are good or not? 
This video is useful as I know because videos are much more likely to be engaged. Because while people view the video then their retention rate is near about 100% so you can include your sales pitch and get much more likely to be converted.

how video marketing is effective?

video Marketing industry also tries to become more big. At the beginning videos are only seen on YouTube.but now social media channels like facebook, instagram also permit to upload videos on their platform. In fact on social media if you upload videos get more engagement and impressions instead of photos and text.

What is Video Marketing?

Video marketing is the use of videos to promote product or service promotions, increase engagement on social media and other digital channels.
Video marketing also defines as marketing of videos to achieve the goals regarding your business. Some common platforms that are used for video marketing are youtube, facebook, instagram, vimeo, Snapchat.

Why is video marketing important?

Videos are always trending. It happens because before the internet we were watching TVs which are also videos. And in this internet world such videos we are watching on platforms like youtube, facebook, instagram.
Video marketing is so important. Because the ultimate goal.of marketing is increasing sales conversion. And for sales to get the attention of customers is important. And videos are the best way for it.

Which are the types of videos?

There are various types videos like
1. Educational How to Videos
2. Brand Video
3. Animated Video
4. Expert Interview video
5. Case Study Video
6. Event Video
7. Demo Videos
8. Live Video

How to get started with Video Marketing Strategy?

Here’s the step by step process to start video marketing strategy

1. Plan your Video Marketing Strategy
2. Start to follow your goal
3. Do Video SEO
4. Collaboration with Influencers
5. Promote your Videos

How to do Video SEO

Search engine and social media algorithms are still more written content based so that In videos your video title and Description is the best place to optimize it more seo.
Try to add your main keyword in the article title and while describing it add some synonyms of that main keyword. Also wire what topics you cover in those videos.

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